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Interesting. I really want to push this idea in the next company I work for…

The quote is from the following blog post about Blogs in business:
Chapter 8


A Story about Stuff
Pyra had an internal weblog called Stuff. It started simply enough when the company was less than two months old, shortly after my partner, Evan Williams, and I had set up our office in my living room. At the time, the weblog format was just gaining momentum (early 1999), and we were struggling with an effective way to communicate with each other. We sat less than ten feet apart, but we needed a solution that wouldn’t be disruptive. We wanted to be able to share information without interrupting each other’s work, so we needed something asynchronous (that is, not at the same time; I could write up a suggestion for the business plan, or point Ev to a new design for the Web site, and he could review it at the best moment for him). We also needed something searchable so we could find these important chunks of information later on, and, most importantly, we wanted something that would be easy to read and remember. E-mails disappear from my view after I’ve filed them in a folder, or they become buried in my inbox, and when I no longer see them, I forget about the content they contained. We knew that talking to each other immediately was disruptive, and we feared a mailing list wouldn’t be much of an improvement on plain old e-mail for only two people. We decided to do a simple weblog.

Weblog posts were often notes to ourselves, reminders of business practices (”Do at least one marketing task every day”), information and tips related to programming, and potential taglines for our new company. But very quickly it also became a place where we shared quotes and developed a sort of company philosophy. (Posts appeared reminding us to “Pamper the users,” and “Keep it simple.”) Stuff became a place where we could write and share things we wouldn’t say directly to each other, a place for bits of information and snippets of thoughts that weren’t important enough to warrant an e-mail. As we recorded the growth of our company in Stuff (literally, posting how many sign-ups we had, who was creating accounts, and so on) we unintentionally created a diary of our start-up.

Looking back on its content today, you can see the growth of Pyra from two people to three, then four, and see the change in the company as new people joined the team. I often think of Stuff as the soul of the company; it was the site that every one of us checked all day long. It was a visual representation of the team and of a collective stronger than each individual who made it up. I never thought I’d feel such an emotional connection to a Web page, but I did, and I still doâ€â€?because I exposed my deepest feelings there, openly shared my visions, dreams, and hopes for the company, along with my frustrations and concerns. Stuff is a testament to all that.

When new people joined our company, one of the first things folks did was read back through Stuffâ€â€?all the way to the beginning. In a few hours they had a better sense of what Pyra was about than any mission statement could have hoped to communicate. We didn’t need to tell anyone what our corporate values were; the spirit of the company was revealed through the posts available everyday in Stuff.

Stuff was team building, corporate identity, knowledge management, joke mailing list, philosophy student, therapist, and traditional weblog with links to news articlesâ€â€?all in one. Open, refreshing, and honest, it was the place to share and communicate. Sometimes we’d publish a good Stuff post to our company weblog at www.pyra.com as well. The code we wrote to power Stuff and publish select posts to a different site is still in existence today, but you know it by another name - Blogger.
Meg Hourihan